According to MarketsandMarkets, the threat-hunting market is set to grow significantly. It's expected to be worth around USD 3.4 billion in 2024 and increase to about USD 6.9 billion by 2029 at a CAGR of 14.9% during the forecast period. Cyberattacks' increasing speed and ferocity, driven by adversaries' abilities to compress the time between initial entry and lateral movement within networks, will act as a market driver for the threat hunting industry. As attacks become faster and more sophisticated, organizations will increasingly recognize the necessity of proactive defense measures like threat hunting.
What is Threat Hunting?
As per IBM, Threat hunting, also known as cyber threat hunting, is a proactive approach to identifying previously unknown or ongoing non-remediated threats within an organization's network.
Cyber or proactive threat hunting seeks out unknown cybersecurity threats to a network. Threat hunting involves actively searching through endpoints, networks, systems, applications, sources, and datasets to hunt or identify malicious activity or suspicious activity.
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Competitive Overview:
The key vendors profiled in the global threat hunting market include IBM (US), Kaspersky (Russia), Capgemini (France), CrowdStrike(US), Trustwave(US), Verizon (US), SecureWorks(US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) Cipher (India), Talatek (US), SOC Prime (US), RSI Security (US), Protected Harbour (US), Mindpoint Group (US), Exponential- E (UK), Redscan (UK), Iron Net Cybersecurity (US), LiveAction (US). These players have captured a significant market share % by incorporating a high product footprint and efficient business strategy excellence.
IBM is a computer, technology, and IT consulting corporation. It is the world's biggest technology company and the second-most valuable company. The company manufactures and sells computer hardware and software and offers infrastructure, hosting, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM creates, develops, and manufactures numerous of the most up-to-date technologies. Hence, the company's product portfolio ranges from computers and software to networking systems, storage devices, and microelectronics. IBM operates through various segments, such as Sales, Services, and Financing. IBM mainly finds solutions for its wide range of clients using advanced technologies. Its clients comprise individual users, specialized businesses, and institutions, such as government, IT, defense, and educational organizations. The company offers solutions to various verticals, such as IT, healthcare, life sciences, government, telecom, automobile, manufacturing, Fast-Moving Consumer Goods (FMCG), chemicals & petroleum, electronics, energy & power, media & entertainment, mining, retail, BFSI, travel & transportation, and education. The company is in North America, Europe, APAC, Middle East & Africa, and Latin America.
Kaspersky is a leading global cybersecurity company dedicated to creating a safer digital world through innovative, user-friendly, and accessible security solutions. As one of the largest privately held cybersecurity firms, Kaspersky operates in 200 countries and territories, supported by a team of over 3,800 specialists. They offer a comprehensive portfolio of security solutions and services designed to protect individuals and businesses of all sizes. This includes endpoint protection, threat intelligence, and security management tools for PCs, Macs, mobile devices, and servers. Kaspersky's solutions help businesses safeguard their critical data and infrastructure from cyberattacks, focusing on usability to ensure easy implementation and management. Their collaborative approach to cybersecurity involves working with industry partners to combat cybercrime effectively, staying ahead of evolving threats to provide robust protection.
According to MnM's approach to evaluating the market, the threat hunting market is experiencing significant growth as cyberattack tools and techniques become more sophisticated. The shift of businesses towards cloud environments serves as a significant market driver for the threat hunting industry. The shift of organizations towards cloud environments presents both opportunities and challenges, particularly in terms of cybersecurity. Cloud environments often have complex and dynamic attack surfaces characterized by numerous interconnected services, APIs, and configurations. Adversaries exploit misconfigurations, weak access controls, and vulnerabilities specific to cloud platforms to gain unauthorized access or conduct malicious activities. Adversaries are advancing their capabilities to exploit features unique to the cloud, which acts as a significant driver for the threat hunting market.
Related Reports:
Threat Hunting Market Size, Share, Growth Analysis, By Offering (Tools, Service), Threat Type, Deployment Mode, Organization Size, Vertical (BFSI, Healthcare, IT&ITEs Government) and Region - Global Industry Forecast to 2029
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